YPO Event: Building In-House Marketing Capability to drive online growth
Business is pivoting to online. Online marketing is critical. Recruiting talent is brutal. Despite this, there are some businesses killing it online.
When you take a look 'under the hood', those winning all have three things in common:
• A clear and detailed strategy
• In-house online marketing resources
• An obsession for online metrics.
The moral of the story? If you want your business to win online, you need to master it for yourself.
With the rise in CPA, decline in ROAS, lack of ROI from agencies and difficulty recruiting in marketing, the need to build in-house capability that drives outcomes is vital. If this is not your wheelhouse, how do you make this transition?
During this event, you will learn:
• What are the fundamentals of online marketing and how do you manage and drive outcomes
• How to reduce your dependency on agencies by creating an online strategy that can be effectively implemented in-house
• How to set your in-house marketing director up to win with the support, direction and accountability.
What you’ll gain by watching:
• A transition plan to bring your marketing in-house including audits, budgeting and timelines.
• A scorecard for managing and driving in-house marketing activities and outcomes.
• Team structures and roles that include a mix of both in-house and offshore team members.
This event is suitable for founders and CEOs who want to drive online brand awareness, lead gen and sales without the dependency on agencies. Relevant for both services or product-based companies.
Do you want to have access to more valuable resources?
Sign up if you’d like access to more valuable tips and resources to fast track your online growth.
Recent Podcast Appearances
Tamara is a globally recognised and award-winning entrepreneur, including a Gold Stevie Award in New York for Fast Growth, Fast Starter Top 20 and 3rd place in Smart Company.
Today we are accompanied by a superiorly accomplished businesswoman who is doing business ethically and uniquely. Her goal? Using business as a force of good and helping female entrepreneurs bridge the entrepreneurship gap in society.
We are delighted to welcome Tamara Loehr on the podcast today
She is a recognized entrepreneur, mum of two young girls, wife and artist (former songwriter and forever painting) and a true Power House making a huge IMPACT!
Tamara started her first business at the age of 19 years old after graduating from university with a Bachelor of Visual Arts. This marketing agency is still in operation and services national and international clients, as well as the businesses she owns under her investment company.
Tamara is an award-winning 8-figure entrepreneur who sells ethical beauty and wellness products online, direct to conscious consumer. Tamara believes in Business as a Force for Good and is on a mission to Inspire more businesses to make a positive impact and encourage more women to take the leap to ethical entrepreneurship. Tamara is an Australian mother of 2, co-founder of the YPO Impacts chapter, member of YPO Hollywood, YPO Mentoring Chair, past EO President and winner of a GOLD Stevie Award (Fast Starter), BRW Fast Growth and Smart Company
- How her ethical entrepreneur journey started
- How to bridge the gap for women in business
- How Beusail.com grants opportunities for women to set recurring revenue goals
- What is a Beusail Circles and why she created this spiritual community
- How women can use their purchasing power to change the world
- Why stepping into your purpose will transform your life.
Her book - Balance is BS demonstrates how to have a work, life blend. The book also addresses the recurring issues women (and many men) face as entrepreneurs: the reality of losing more than we win, the need to take a stand against bad behaviour in business, and misconceptions around having to ‘compromise’ as a working parent.
A major share of Tamara’s profits from the book are being donated to Buy1Give1. With her instinct for picking brands that elevate the industry, Tamara invested in a gut health functional snack food company called Gutsii, and premium vegan haircare brand Hot Tresses. Tamara has set her sights on disrupting the beauty industry with her Dollar Beauty Tribe. Tamara believes the purchasing power of consumers in the beauty industry can abolish animal testing, set a new ethical standard for beauty brands and positively impact the world.
- Three steps for getting to the root of guilt
- Why you should go on an acquaintance diet
- How to optimally divide your time amongst competing priorities
Tamara Loehr has an idea and it's pretty compelling. She advocates for blending and, in today conversation, walks us through the step by step process of seamlessly blending our personal life with our professional life.
Tamara is a globally recognized entrepreneur, mum of two young girls, wife and artist (former songwriter and forever painting).
The ethical entrepreneur and creative powerhouse Tamara Loehr has spent her life making disruptive change for good by ‘doing the opposite’. Now she’s encouraging other women to leverage their personal power for global impact.
She is the Co-Founder of the House of Beusail brands which is a range of Beauty and Wellness brands that are 100% vegan, female founded, cruelty free, sustainable, indie, made in non-polluting countries and gives back and committed to zero waste.
She is also the author of the book "Balance is BS"! A handbook that will change the 42%+ of women who are now the breadwinners. We know “balance” doesn’t work. Tamara has figured out a solution after 20+ years as a global entrepreneur. A new way to approach your busy work and life.
How to ditch expectations, uphold your values and embrace a work-life blend.
As I speak with them, I once again say this - The Glass Ceiling is a Myth. If you are a performer, you will emerge on the top, gender no bar!
Tamara Loehr Co-Founder at Beusail – believes and champions ethical beauty and wellness. Tamara is an award-winning entrepreneur who sells ethical beauty and wellness products online, directly to conscious consumers. Tamara believes in Business as a Force for Good and is on a mission to:
1. Inspire more businesses to make a positive impact
2. Encourage more women to take the leap to ethical entrepreneurship.
She went on to go through the Entrepreneur Masters Program at MIT and then with the help of her mentors went to her next level investing and leading global businesses. She invested in Gutsii and vegan haircare brand, Hot Tresses, and oversaw the companies growing into hundreds of stores in 6 weeks of their launch date.
She then started Dollar Beauty Tribe. And most recently has released a new book called Balance is B.S. which empowers female breadwinners to play a bigger game in business. Throughout her life, Tamara has basically done the opposite of what everyone thought or expected her to do and it has led to amazing success and incredible impact and I squeeze every bit of wisdom and business advice I can from her in this episode.
What if I told you there was a way to blend business and personal lives together without compromising your values?
Tamara Loehr is a wife and mother of two who started her first business at the age of 19 who has become globally known as a leading wellness entrepreneur. As an ethical entrepreneur she has spent her life making disruptive change for good and now she’s encouraging other women to leverage their personal power for global impact through her book Balance is B.S.
The Hot & Healthy in Business Podcast brings the secrets to success for women in small business.
Tamara Loehr has spent her life making disruptive change for good by “doing the opposite.”
Now she’s encouraging other women to leverage their personal power for global impact. A major share of Tamara’s profits from the book are being donated to Buy1Give1.
For every 200 books sold, a business loan will be provided to a female in a developing country. As president of her chapter in Entrepreneurs’ Organization (EO) she learned about the “sweat equity” model of business and started her first venture in the wellness space, growing a business from under $1M annual turnover to over $10M in less than two years.
Tamara runs both functional snack food company called Gutsii, and a premium vegan haircare brand Hot Tresses, which are carried by QVC, Nordstrom and Hudson Bay.
Inspire more businesses to make a positive impact Encourage more women to take the leap to ethical entrepreneurship
I’m excited to announce that I have recently joined Beusail as a partner and strategist where we are working together to empower women to make ethical purchasing decisions, take the leap into entrepreneurship and join an aligned, conscious community to deepen their spiritual growth. As you will hear, we have a big vision to impact millions. It's incredible to join forces with founders who lead with values.
In today's episode we talk about this new blend, creativity, being an entrepreneur, building businesses that give back, building an impactful life, defining your values, and finding your freedom.
As an awarded business woman, Tamara knows the meaning of success. Her company Beusail, specializes in selling ethical, cruelty-free beauty products, propagating the ecological mindset necessary in the modern world.
With her ever-growing beauty and wellness products business, she is certainly one of the most successful female entrepreneurs who can tell a thing or two about establishing your own brand.
Tamara started a marketing company 19 years ago specialising in national and international ASX and established brands. Tamara’s agency also worked closely with medium size private companies to develop and implementing high-growth marketing and sales strategies. The agency grew to be in the top 2% of agencies in Australia.