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THIS PROGRAM IS IDEAL FOR:
Our program evolved organically through the frustrations founder/CEOs were having with agencies, lack of in-house capability and poor strategy, planning and ROI.
This program is designed for established brands or founders. The requirements to apply include:
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Revenue $5M to $100M We will consider seasoned entrepreneurs looking to start or scale a new venture
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B2B, DTC and SaaS
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Inclusion of 2 people, the Founder / CEO plus 1 in-house champion. Your champion will complete the program, join weekly group sessions, complete recommended digital marketing training, and execute on the strategy. Additional seats for larger teams are available at an additional cost of $3990p/p.
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Willingness to work towards being a Net Positive: company We are committed to profit and purpose. Part of the program will be helping businesses be more purposeful.
TIME COMMITMENT
The minimum requirement for your head of marketing is 1-2 hours per week plus execution. Support for execution can be provided from Concertina. All sessions are virtual, in real-time (not pre-recorded) and are recorded in-case you can’t make it. Founders are also encouraged to attend.
PROGRAM FLOW:
Our Weekly group sessions are conducted by our senior CTOs and CMOs, designed to be collaborative and strictly confidential.
The first 4-6 months, 3 sessions per month are dedicated to building out your campaign strategy. Once your team have successfully executed this, we shift our focus to building out your in-house marketing infrastructure based on recommended SOPs and ‘building blocks’ in our LMS.
In addition, 1 session per month is dedicated to special guests, where you gain insight into online success stories, tools, and expert knowledge. We also have regular bonus ‘Ask us Anything’ sessions with mentors; Tamara Loehr and Natalie Nichols.
INVESTMENT:
The cost for the entire 9-month program is $18,210 USD. This includes access to our Learning Management System with SOPs, Digital Marketing Certified Training (12 modules), access to a Slack channel for support between sessions, and our private community.
Foundations Strategy = $9,300USD
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1 x full-day strategy session with Tamara Loehr
Ideally in-person. Note, accommodation and travel expenses outside LA or NY are additional. -
SEO Audit by our world-leading consultant
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Building of your customized, integrated dashboard with all key online metrics in once place.
9-month Program and LMS = $18,210USD
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36 weekly group sessions
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3 x 90-day personalized plans built in Monday.com
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Access to our Learning Management System with SOPs, Overview Videos, Runsheets and Templates
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12 Certified Digital Marketing Training modules (valued at $11,880)
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Mentee Slack channel for ongoing support between sessions
Program Outline:
Our program is split into 3 core deliverables: Build, Optimize and Scale. Businesses loss up to 40% on ad spend due to poor foundations and data. We ensure you are setup to win, test and refine our strategies before we scale them.
Strategy & Dashboard
3 hour one-on-one strategy session with Tamara to establish the foundations. Building of your own integrated dashboard with your key channel mix included and data feed.
Build
First 3 months is focused on building out the strategy including the key campaigns. Create 90 day launch plans. Explore offshore options to create your in-house team.
Optimize
Post build, we spend the next 3 months testing your online campaigns in order to optimise spend and maximise conversion at every stage of the customer journey.
Scale
The last 3 months is dedicated to scaling your campaigns. We also look at expanding into other verticals and territories, and develop scorecards for tracking, measuring and driving ongoing growth.
PROGRAM OUTLINE:
